Different thinking
In order to survive in today's market place, it is not enough to just do the same thing other companies are doing. We need to think differently to outrun the competition.
Differentiation plays a very important role in business and is the foundation of sustainable advantages. Effective differentiation can position you as the first among your competitors, while poor differentiation strategy can make you absolutely irrelevant.
A good example of people who thought differently are:
CEO APPLE- Steve jobs- He saw very differently that computers could be much more than a drab productivity tool.
CEO- IKEA- Ingvar lampard- While others were making bulky furnitures, he challenged the conventional wisdom by making furnitures in detachable form, so that they can be easily assembled at customer's premises and could easily be shipped to any part of the world.
Creative thinking
It is a mental process involving the generation of new ideas or concepts, or new association between existing ideas or concepts. Creativity separates the ordinary from the excellent and the wow factors from the mundane in today's marketplace.
Creativity is to make,experiment,grow,take risk,break rules,design and have fun. Most of the modern day inventions are inspired by nature- airplanes,submarine, boats, e.t.c. The best way to learn creativity is to learn from the master creator- look at God's creation. The sun, amazing birds, soil, rocks, and so on.
Every man is creative in someway or another and it is for him to find and apply the creativity in his area of work.
Examples of creative excellence are, Disney land, Hotel Burn Alarab Dubia, Milwaukee art museum,USA.
Innovative thinking
Innovation is the act of introducing something new. It could be a new idea, product, process or a business model. In the business context, innovations are intended to be 'game changers' and must significantly result in increased customer value, productivity , quality, competitive positioning and market share. It is important to ask the following questions to trigger innovation:
- what are the new customers need?
- what can be done to improve the product?
- how can we deliver at much better speed?
- how can we make it easier for the customers?
- how can we improved product design to have a 'wow' factor?
- where else can we market?
- where are the new capabilities?
- who can we partner with for adding value to customers?
- who can become our new suppliers?
Futuristic thinking
What does the future hold in store for us? What makes us think that we will continue to remain profitable even tomorrow? What next? In the fiercely competitive and fast changing global markets, the 'next' practice assumes more importance than the 'best' practice. Business can only thrive in future by finding solutions to these challenging questions. Each one will have to find out future ways of sustainability and competitive advantages. What the future holds for us depends on what we hold for the future.
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